The question I posed :
As an internet savvy person who loves to slow down the pace of life by writing with a good fountain pen, I often find myself living in a juxtaposition. I work for a company that sells writing instruments online, which is a communications platform build out of 1's and 0's, not paper and ink. The proliferation of the internet threatens the validity of the products we sell.Of course, to some degree, I am preaching to the choir. I have to know, asking an online community of pen lovers, that I was going to get an internet-friendly response. However, given that we are a pen store that exists in the same online ether, I have to take the results with a grain of salt.
As an internet marketer and a fountain pen enthusiast, I find myself asking whether a paper catalog's validity is sliding due to the rapid rise of user feedback and reviews that can be found on nearly every item on the internet. I know there are a lot of folks out there that can appreciate turning the computer off and sitting down to enjoy page-flipping a real book in front of them. But is that where you really make your decision when it comes to shopping for a new pen? Or do you merely get the idea of what you would want to buy from a physical catalog, and THEN research it on the internet for reviews?
My impressions from the results and comments:
- We already get a lot of catalogs and other unsolicited marketing material in the mail.
- Yet they are more pleasant to browse and absorb than the overwhelming internet.
- However, when it comes to the final purchase, no one buys directly from a paper catalog.