Little blurbs sure have a huge impact if they happen in the right places.
Much like the Oprah-fuled Lightwedge craze
that we experienced a few times in the last year, this week our store experienced a big spike in Caran d'Ache orders for the metal collection pens
. Much unlike the Lightwedge, which was only a strong seller whenever the Oprah episode was re-run, the CDA Metal collection
is always a solid seller. Starting the 8th, we started getting orders for 6 or 7 pens at a time in all different colors.
I had a very pleasant customer call us on Tuesday and I just had to ask her where she saw these pens after she placed her large order of CDA Metal pens. She said there was an article in the New York Times that featured the Metal Collection. My interest was certainly piqued, but alas, after doing a site search on the Times' website, I could only find Caran d'Ache articles from back in the 19th century. I dug a little deeper. If there was anyone who would know if an ad or article was written about their product, it would be our distributor. Karen over at Creative Art Materials was extremely helpful in pointing me in the correct direction.
In a NY Times Style article titled "Southern Comforts,"
the fluorescent colored Caran d'Ache pens are featured as the "likes" of Sid Mashburn. I'm no fashionista, but it looks like he runs a gentlemen's specialty clothing store in Atlanta. He says the pens are "so covetable your friends will probably steal them." Indeed. Besides being vibrant and colorful, these pens feature the Caran d'Ache Goliath ballpoint cartridge. These cartridges are said to have an extremely long life and flow more easily than most ballpoints. The convenient size and click-top mechanism makes this pen an easy pick for a daily tag-a-long jotter.
Have you seen any pens in the news or in other media? I love "pen-spotting" and I will certainly make it a point to write posts whenever I find pens crossing over into mainstream media. Please feel free to share any finds through our twitter profile @goldspotpens.